Olivetrade partnered with a startup, RiginO, to implement a Proof of Concept on the end-to-end production and traceability software under development with the objective to efficiently trace any product throughout the supply chain from the shelf back to its raw material.

This application was successfully showcased in the first edition of Lebanon Agri-Food Innovation Day, organized by Berytech and the Embassy of the Kingdom of the Netherlands in Lebanon under the Patronage of His Excellency Mr. Saad Hariri.

With the vision of deploying this platform on blockchain technology enabling the food supply chain players to independently log relevant data records, the system would provide full visibility and transparency to the consumers on the product journey - from farmers and third-party suppliers, through production transactions and distribution chains, all the way to retailer shelves -. This could also be coupled, according to Youssef Fares founder and CEO of Olivetrade with Internet Of Things for a full automation and optimization of the production cycle.